How to Use This Calculator

Start Here

Follow these steps to get meaningful metrics from your practice data.

The Primary Rule: Only Edit Input Fields

To keep automated formulas working correctly, only enter data into the editable input fields. Calculated results update automatically — do not attempt to override them.

Editable Fields

White background with gold focus border

Calculated Fields

Gray background — auto-computed

Section Headers

Bold navy labels for organization

Streamlined Monthly Data Input

You only need to update two specific fields to drive your high-level metrics:

Field	Data Point	Purpose
Initial Package Sales	Initial Package Sales	Tracks the number of new patients committing to a full program.
Marketing Spend	Marketing Spend	Tracks your total monthly investment in advertising and lead gen.

Note: Focusing on these two fields will give you your essential efficiency metrics.

Program Margin Analysis

Use the Program Analysis section to analyze the profitability of specific offerings. For each program, fill in:

Program Cost: Your retail price for the package
Hours Required: Time needed from the Practitioner and Ancillary Providers
Variable Costs: Supplements (COGS), Labs (e.g., Dutch), and Misc items (e.g., IV drips)

Understanding Your Results

Once Initial Package Sales and Marketing Spend are filled, the calculator will automatically compute:

CAC

Customer Acquisition Cost

How much it costs in marketing to acquire one new package sale.

Net Margin

Your take-home profit after accounting for variable costs and marketing spend.

Gross Margin

Revenue minus direct variable costs before marketing.

LGP:CAC

Lifetime Gross Profit to CAC Ratio

Efficiency ratio comparing lifetime value to acquisition cost.

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Tip: Missing Values Show "—"

Metrics that require a denominator will display "—" until the required input is provided. Once you enter Initial Package Sales, CAC will automatically populate with meaningful values.